The main city was founded on January 16, 1817. It is also known as "The White Town", Spanish: La Villa Blanca. Gibara has a beautiful and breezy landscape, and also possesses excellent architectural designs and a well-planned layout of its streets, houses and parks. Even so, Gibara's biggest asset, according to visitors, are its people, which are described as cooperative, friendly, affectionate, and proud of their village and of its history. It is said Admiral Christopher Columbus had remarked of Gibara's environs that “it is the most beautiful land that human eyes saw.”

"The White Villa" in Gibara, although small, is said to possess a peculiar charm, exhibiting an architectural patrimony reflecting almost two centuries of history, as well as its people's cultural roots.

Currently, some controversy exists about whether it was the Bay of Gibara or the Bay of Bariay that Admiral Christopher Columbus' ships reached during his first voyage to Cuba.

Gibara was declared a National Monument in 2002; additionally, since 2003, the International Festival of Poor Cinema, where films are presented in a number different categories, has been held in this small coastal city.

Sites to see:

Chorro de Maíta y Aldea Taina, Natural Naranjo Bay Aquarium, Bariay Memorial Park, City of Holguín.

Hotels:

Exclusive ocean view and personalized service It has the most privileged location in town, balcony and ocean view, just a few meters from the place where the village was founded two centuries ago. It offers bar service, domestic and international cuisine and sea food. It is the best place to enjoy quiet views and peculiar offers.
Address: Plaza del fuerte
Phone: 53 24 84 43 99

La Loja Bar Located in a building that dates back to the early 20th century; its decoration recreates the cultural traditions of the white village. National and international cocktails, snacks and a bodega with wine service.
Address: 62 Independencia Street, between Joaquín Agüero and Calixto García.
Phone: 53 24 84 44 85

Siglo XX Cultural and Recreational center Situated downtown Gibara, just a few meters from the central park and the Cathedral, in a place where natural light and culture get together. Drinks, national and international cocktails, snack offers. Live performance of musicians from the town.
Address: 14 Martí Street between Independencia and Sartorio.
Phone: 53 24 84 54 75

Ocio Club Gibara The ideal place to share with family and near the central park; it has a large air conditioned salon with games for children and adults. Billiard, drinks, cocktails and snack offers.
Address: 11 Luz Caballero Street between Independencia and Donato Mármol.
Phone: 53 24 84 40 61